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Annual Strategic Content Calendar
Big moments, monthly themes, and a content mix tuned for engagement vs sales across SEA. Engagement is capped at 30%; sales never drops below 70%. Mega-sale months push further.
New Year, New Routine
Indonesia moments
Suggested angles
- Self-care reset routines
- Morning/evening grooming rituals
- Tutorial: build a 5-minute beauty routine
Confidence & Connection
Indonesia moments
Suggested angles
- Date-night grooming
- Family reunion looks (CNY/Tet)
- Couple GRWM
Mega Sale Month
Indonesia moments
Suggested angles
- Bundle deals showcase
- Gift-for-her edits (IWD)
- Live shopping events
- Before/after with discount overlay
Festive Glow-Up
Indonesia moments
Suggested angles
- Eid/Raya glow-up tutorials
- Songkran-proof hair styling
- Family-prep packing checklists
Mom & Family Care
Indonesia moments
Suggested angles
- Mom-and-me content (Avent)
- Gift-a-mom giveaway
- POV: surprising mom
Mid-Year Mega Sale
Indonesia moments
Suggested angles
- Father's Day gifting (Men's Grooming)
- Live shopping marathons
- Bundle hauls + price reveals
- Add-to-cart countdowns
Self-Care Season
Indonesia moments
Suggested angles
- Travel-ready grooming kits
- Humidity-proof hair tips
- Self-care Sunday rituals
National Pride & Routine
Indonesia moments
Suggested angles
- Hometown-pride mini stories
- Daily routine challenges
- Long-term durability proof
Back to Work, Back to Confident
Indonesia moments
Suggested angles
- 9.9 deal reveal
- Office-ready 3-minute styling
- Tutorial battles
Build the Hype
Indonesia moments
Suggested angles
- Teaser drops for 11.11
- UGC challenge launches
- Smile makeover (Sonicare)
Mega Sale Peak — 11.11
Indonesia moments
Suggested angles
- Live shopping marathons (4-8 hr)
- Countdown timers + flash deals
- Influencer haul takeovers
- Bundle vs single-item price compare
- Add-to-cart tutorials
Holiday Gifting & 12.12
Indonesia moments
Suggested angles
- Gift guides by recipient
- Unboxing reactions
- Last-minute gifting (express)
- Year-end self-reward