Welcome to the TikTok Creative Playbook
Three simple layers to plan, build, and ship TikTok content for Philips Personal Health across JAPAC.
Layer 1
Plan the year
Annual Strategic Content Calendar
Pick your market and see the full 12-month calendar. Each month shows local moments, content themes, and the engagement-to-sales mix so you know what to post and when.
Layer 2
Build ideas
Ideation Matrix
Turn any month into TikTok-ready concepts. Choose a product, scenario, and audience archetype, then generate prompts for copy, scripts, and video generation tools.
Layer 3
Ship safely
Production Checklist
Before anything goes live, run through the brand-safety checklist. Check claims, visual cues, music rights, and TikTok Shop compliance in one place.
How to use this playbook
- 1Start with the Annual Calendar to find the right month and market moment for your campaign.
- 2Go to the Ideation Matrix to fill in your product, scenario, and audience, then generate prompts.
- 3Use the Production Checklist to review everything before publishing or sending it to a creator.
Important disclaimer
This website is hosted externally. Do not enter confidential, personal, or proprietary information into any field. Only use publicly available or approved marketing content.